Ghana Lacks a Structured Music Industry – Kidi
Award-winning Ghanaian singer and songwriter Kidi has stirred debate in the entertainment industry after stating that Ghana does not have a structured music industry.
The “Touch It” hitmaker, who has achieved global recognition with his artistry, made the remarks during a recent discussion about the state of Ghana’s creative sector. He argued that although the country is rich in talent and vibrant sounds, the absence of strong systems, policies, and investment has prevented the sector from functioning as a true industry.
A Broken System, Not a Lack of Talent
Kidi stressed that Ghanaian musicians work tirelessly but face persistent challenges, including weak royalty collection mechanisms, limited international exposure, and little institutional support.
Comparing Ghana to countries such as Nigeria and South Africa, he explained that their industries benefit from record labels, investor backing, and international collaborations, while Ghanaian artists often struggle on their own.
“We have musicians, we have talent, but we don’t have a music industry. An industry means structure, policies, investments, and systems that protect and promote artists. Without that, we are just individuals trying to survive with our music,” he stated.
Mixed Reactions From Stakeholders
Kidi’s comment has triggered mixed responses among industry players and fans. Those who agree point to long-standing challenges such as Poor royalty collection and distribution, Limited state and corporate investment in the arts, Weak international marketing strategies and Absence of functional record labels and publishing houses.
Others, however, maintain that Ghana does have a music industry, though still in a growing and transitional phase, requiring collective effort rather than outright dismissal.
A Call for Change
Industry observers say Kidi’s bold statement could serve as a wake-up call for policymakers, investors, and cultural leaders. They argue that reforms in copyright protection, funding, and infrastructure are needed to create a sustainable framework for Ghana’s music sector.
Despite his concerns, Kidi remains optimistic. His global breakthrough with “Touch It” demonstrates that Ghanaian music resonates strongly when given the right platform and support.
The Bigger Picture
This latest conversation adds to the broader debate about Ghana’s position in the global music space. With Afrobeats and Amapiano enjoying dominance worldwide, many believe Ghana must act quickly to strengthen its creative structures and secure its role as a cultural powerhouse.
Kidi’s remarks may be controversial, but they highlight frustrations shared by many Ghanaian artists, a call not only to recognize the shortcomings but to build a truly sustainable music industry.