Afro-fusion artist Bada, born Emmanuel Amegba, has ignited a spirited debate within Ghana’s music industry by asserting that sticking to Highlife music could hinder an artist’s ability to achieve global recognition. According to him, this limitation poses a significant challenge to Ghana’s music industry in an increasingly competitive global market.
In an interview with Graphic Showbiz on December 10, 2024, Bada explained that the evolving tastes of music lovers demand a blend of local and international sounds. He argued that clinging to Highlife—a genre he described as “struggling” even within Ghana—could prevent artists from tapping into broader audiences.
“Highlife is archaic, and it’s surprising that some still think it holds the key to Ghana’s international breakthrough,” Bada stated. “If Highlife is already struggling here, how do we expect it to make waves globally? The music landscape has changed, and we need to adapt.”
Bada’s comments sharply contrast with the stance of veteran Highlife artist Kwabena Kwabena, who recently urged emerging musicians to embrace the genre. Kwabena Kwabena argued that Highlife remains relevant and is the foundation of many contemporary hit songs. He sees the genre as timeless and central to creating authentic Ghanaian music.
“It’s disheartening to see young artistes abandoning Highlife,” Kwabena Kwabena said in a separate interview. “Many of today’s biggest hits are rooted in Highlife, proving its enduring appeal.”
However, Bada insists that the future lies in blending local rhythms with foreign elements. This philosophy inspired his transition to Afro-fusion, a genre he believes strikes a balance between preserving cultural roots and appealing to international audiences.
“I still respect my roots, which is why I incorporate local rhythms into my music. But the aim is to create a sound that resonates globally,” Bada said.
Bada’s journey in music began in 2004 as part of the defunct group Twins. After the group disbanded, he rebranded as Manuel and pursued a solo career. Following a hiatus, he returned as Bada, adopting Afro-fusion as his signature style to position himself for international success.
As the debate continues, Bada’s stance highlights a broader conversation about the evolution of Ghanaian music in a globalized world. Should artists prioritize preserving traditional genres like Highlife, or is it time to embrace new styles to capture the world stage?
