At Milan Fashion Week, Gucci transported the audience to the enchantment of summer sunsets with a vibrant collection, channeling the spirit of the 1960s. Creative director Sabato De Sarno kicked off his Spring/Summer 2025 show, titled “Casual Grandeur,” with sleek tailoring a zippered jacket paired with floor-length trousers featuring front slits, effortlessly cascading over sneakers.
The runway showcased a spectrum of colors in draped and sleeveless dresses, accented with golden buckles, while sheer lace dresses added a touch of delicate elegance. Nostalgic nods to the 1960s emerged through short A-line skirts, structured jackets, and chic shorts. Long coats layered over tank tops and denim trousers, some embellished with shimmering fringes, elevated the retro-inspired looks.
Models graced a red catwalk, bathed in shifting lighting that mirrored the transition from white to warm hues, evoking the magic of “that moment the sun sinks into the sea at the end of an August day,” De Sarno explained in his show notes. “It’s the moment we find ourselves. This collection is a tribute to those moments and an invitation to pause and discover your own.”
The star-studded event saw the likes of Oscar-winning actress Jessica Chastain and Italian tennis sensation Jannik Sinner, who is currently ranked world No. 1, among the guests. Accessories played a key role, with oversized summer hats, a variety of handbags, and footwear ranging from loafers and boots to platforms with transparent heels.
De Sarno’s color palette embraced muted tones like grey and brown, alongside vibrant shades of green, white, orange, and red.
Since taking over from his predecessor, Alessandro Michele, a year ago, De Sarno has been reshaping Gucci’s aesthetic with his minimalist, refined vision, a contrast to Michele’s bold, gender-fluid designs. “A year later, this collection marks a significant milestone in this journey of reimagining Gucci’s identity,” De Sarno reflected.
Gucci, the flagship brand of Kering, accounts for half of the French luxury group’s revenue. In July, Kering reported a sharper-than-expected decline in second-quarter sales and cautioned that the second half of the year would be challenging, as the company strives to revitalize Gucci amidst cooling demand from Chinese consumers.
Source: Mindfood.com
